Digital Marketing Specialist
About the position
The Digital Marketing Specialist will help plan, execute, and measure campaigns across search, social, email, and other digital channels. The position combines creative thinking with analytical work, requiring the ability to understand target audiences, develop useful content, monitor campaign performance, and turn performance data into practical recommendations. This position is part of Bengaluru Product Labs's technology operations in India. The successful candidate will work with colleagues and stakeholders connected to the company's Bengaluru operations and will be expected to contribute to dependable day-to-day service delivery while following established processes and quality standards.
Responsibilities
- Plan and execute digital marketing campaigns across relevant channels.
- Monitor campaign performance and prepare regular reports.
- Coordinate content calendars with creative and commercial teams.
- Conduct keyword, audience, and competitor research.
- Recommend improvements based on campaign performance data.
Qualifications
- Experience with digital marketing campaigns.
- Understanding of search, social, email, and content marketing.
- Ability to interpret marketing performance metrics.
Requirements
- Strong written communication.
- Comfort working with analytics platforms.
- Ability to manage multiple campaigns and deadlines.
Benefits
- Professional development budget.
- Hybrid working arrangement.
- Paid leave.
- Collaborative marketing environment.
Skills
Application
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